Sensat Digital Limited and its Group Companies (as defined below) (together, "Sensat") understand that your privacy is important to you and that you care about how your personal data (as further defined in Part 4 below) is used.
We respect and value the privacy and the privacy rights of everyone who visits this website, sensat.co, any other Site, or uses any products, software or services operated by us, and will only collect and use personal data in ways that are described in this Privacy Notice, and in a way that is consistent with Sensat’s obligations and your rights under applicable law.
Please read this Privacy Notice carefully and ensure that you understand it; it applies to Sensat’s use and processing of any and all data collected by Sensat in relation to the use of any Sites, the attendance of Sensat events, the subscription to Sensat newsletters, the participation in calls with Sensat representatives, in each case by customers and prospective customers of Sensat as well as Sensat’s suppliers and business partners and their representatives.
1. Definitions and Interpretation
In this Privacy Notice the following terms shall have the following meanings:
"Account" means an account required to access and/or use certain areas and features of a Site;
"Cookie" means a small text file placed on your computer or device by our Site when you visit certain parts of our Site and/or when you use certain features of our Site. Cookies contain information that is transferred to your computer’s hard drive. Details of the Cookies used by our Site are set out in Part 14, below;
"Cookie Law" means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended in 2004, 2011 and 2015) as it applies in UK domestic law by virtue of the European Union (Withdrawal) Act 2018 and the UK GDPR;
"Data Protection Law" means the UK GDPR and the Data Protection Act 2018;
"Group Company" means Sensat Digital Limited, Sensat Ltd and those other Sensat entities referred to in Sensat’s Corporate Information page and "Group Companies" means all of them;
"Site" means any website hosted or operated by Sensat Digital Limited (or any Group Company) including, but not limited, to www.sensat.co; and
"UK GDPR" means the EU Regulation 2016/679 General Data Protection Regulation as it applies in UK domestic law by virtue of the European Union (Withdrawal) Act 2018.
2. Information About Sensat
Our Sites are owned and operated by Sensat Digital Limited (or, where applicable, a Group Company), a limited liability company registered in England and Wales under company number 09869690. The "data controller" (as defined in the Data Protection Legislation) in respect of your personal data will be Sensat Digital Limited.
- Registered address: 86-90 Paul Street, London, England, EC2A 4NE
- Main trading address: 15 Ironmonger Row, London EC1V 3TJ
- VAT number: 229 146 408
- Data Protection Officer: Harry Atkinson
- Email address: harry.atkinson@sensat.co.uk
- We are regulated by the Information Commissioner Officer (Registration number: ZA203170)
3. What Does This Privacy Notice Cover?
This Privacy Notice sets out and describes how Sensat will use and/or process any personal data or information submitted to us by, provided to us by, or otherwise collected by us from, amongst others, visitors and users of the various Sensat products, Sites, services, attendees of Sensat events, Sensat customers (including prospective customers) and their representatives, and individuals participating in calls with Sensat representatives.
Sensat also processes personal data on behalf of our customers subject to a written contract, but Sensat does not control the data processing or protection practices of its customers.
Our Sites may contain hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, how your data is collected, stored, or used by other websites or the privacy policies and practices of third parties, and therefore advise you to check the privacy policies and practices of any such third parties before providing any data to them.
4. What Is Personal Data?
Personal data is defined by the UK GDPR as any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be directly or indirectly identified, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but less obvious information such as identification numbers, electronic location data, and other online identifiers may also be classed as personal data.
5. What Are My Rights?
Under the Data Protection Legislation and Cookie Law, you have the following rights:
- The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
- The right to access the personal data we hold about you. Part 13 will tell you how to do this.
- The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
- The right to be forgotten, i.e. the right to ask us to erase, delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.
- The right to restrict (i.e. prevent) the processing of your personal data in certain circumstances. For example, if you have contested the accuracy of the personal data we hold about you, you are entitled to ask us to restrict processing of your personal data while we verify its accuracy.
- The right to object to us using your personal data for a particular purpose or purposes in certain circumstances. For example, you have the right to object to processing of your personal data for direct marketing purposes. Please contact us using the details in Part 15 to find out more.
- The right to withdraw consent. This means that, if we are relying on your consent as the lawful basis for using your personal data, you are free to withdraw that consent at any time. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.
- The right to data portability. This means that, if (i) you have provided personal data to us directly; (ii) we are using it with your consent or for the performance of a contract; and (iii) that data is processed using automated means, you have the right to receive a copy of this personal data in a structured, commonly used and machine readable format and request that we transmit the data to a third party.
- The right to object to automated decision-making and profiling. We do not use your personal data in this way.
- You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by using the links provided in our emails or by contacting us at contact@sensat.co.uk.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, for example if you change your email address or if you wish to cancel any request you have made of us, or if you become aware that we have inaccurate personal data about you, please let us know by contacting us using the details set out in Part 15.
Further information about your rights can also be obtained from the Information Commissioner’s Office.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (www.ico.org.uk). We would however welcome the opportunity to resolve your concerns ourselves, so please contact us first, using the details in Part 15.
Finally, even though we will take all reasonable steps to protect your personal data, we cannot guarantee the security of any personal data you disclose online. By providing personal data to us, you accept the inherent risks of providing information online and will not hold us responsible for any breach of security, unless this breach is due to our negligence or willful default.
6. What Personal Data Do You Collect?
We collect the following personal data:
- Personal details such as your name, title, address, email address, telephone number, company, job title.
- Information about your use of our Sites, including details of your visits such as pages viewed and resources accessed.
- Marketing and communication data including your preferences in receiving marketing from us and your communication preferences.
- Technical data including your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Sites.
- Call and meeting recordings and related transcripts and analysis, including data relating to your voice, conversation, and any other data you may disclose during a call or meeting.
We do not collect any ‘special category’ personal data, any personal data relating to children or any data relating to criminal convictions and/or offences. For these purposes, ’special category personal data’ is data revealing racial or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership, genetic data, biometric data, data concerning health or sex life or sexual orientation.
7. How Do You Collect My Personal Data?
We collect personal data in the following ways:
- Data you give to us: Personal data is received from you when you complete forms on our Sites, when you request a demo, when you register to use our Sites, when you subscribe to our services, when you place an order or subscription, when you subscribe to our newsletters or other marketing communications, when you enter a competition, when you participate in a survey, when you give us feedback or when you contact us.
- Data we collect automatically: We automatically collect certain information when you visit, use or navigate the Sites.
- Data we receive from third parties: We receive personal data about you from various third parties and public sources such as our partners, public databases, social media platforms.
- We may (where applicable with your prior consent) record and monitor calls for training, quality monitoring, and analysis purposes using third party software, such as Jiminny. You will be notified at the beginning of any call that is being recorded. The requirements for recording calls vary by country. If you are based in a jurisdiction that requires explicit consent (such as California, Germany, or Australia), we will obtain your consent before recording. If you do not provide consent, we will not proceed with recording
8. How Do You Use My Personal Data?
We use your personal data for the following purposes:
- To provide and manage your account.
- To provide and manage your access to our Sites.
- To personalise and tailor your experience on our Sites.
- To supply our products and services to you.
- To personalise and tailor our products and services for you.
- To communicate with you. This may include responding to emails or calls from you.
- To supply you with information by email and/or post that you have opted-in to receive (you may unsubscribe or opt-out at any time by following the instructions in our emails or by contacting us using the details in Part 15).
- To analyse your use of our Sites and gather feedback to enable us to continually improve our Sites and your user experience.
- To analyse calls and meetings for training, quality monitoring, and to improve our services and customer interactions.
- To process payments and refunds.
- For market research.
- To administer competitions.
9. Our Legal Basis for Using Your Personal Data
Under the UK GDPR, we must always have a "lawful basis" for processing your personal data. The lawful bases we rely on are:
- Contract: Where the processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract with us.
- Legitimate interests: Where the processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and freedoms. Our legitimate interests include operating our business, providing our services, and communicating with you.
- Legal obligation: Where the processing is necessary for us to comply with the law (not including contractual obligations).
- Consent: Where you have given us your explicit consent to process your personal data for a specific purpose. You are always free to withdraw your consent at any time.
- Vital interests: Where the processing is necessary to protect someone’s life.
- Public task: Where the processing is necessary for us to perform a task in the public interest or for official functions.
10. With Whom Do You Share My Personal Data?
We may share your personal data with:
- Our Group Companies.
- Our employees, agents and/or professional advisors.
- Our third party delivery partners who deliver goods to you.
- Our third party service providers who provide services to us, such as data analysis, email delivery, hosting, customer service and marketing.
- Our third party providers of call recording and analysis software.
- Analytics and search engine providers that assist us in the improvement and optimisation of our Sites.
- In the event that we sell, buy or merge any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.
- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Sensat, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
11. How Long Do You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the purpose(s) for which that personal data was originally collected, held, and processed.
12. Where and How Do You Store or Transfer My Personal Data?
We may store or transfer your personal data to countries outside the United Kingdom. These countries are sometimes referred to as "third countries" and may not have the same level of data protection as the UK. This means that, in some cases, your personal data could be subject to different privacy laws and may not benefit from the same legal protections.
Some of the third-party service providers we use to store or process personal data include:
- Amazon Web Services (AWS) – which we use for cloud hosting and data storage. Depending on your location, your data may be stored in the UK, the EEA, or in other jurisdictions, such as the United States.
- Jiminny – which we use to record and analyse customer interactions. Data processed by Jimminy may be transferred outside the UK, including to the United States
Where we do transfer your personal data internationally, we ensure that appropriate safeguards are in place to protect it.
Where we do transfer your personal data internationally, we ensure that appropriate safeguards are in place to protect it. These may include:
- An adequacy decision from the UK Government confirming that the destination country provides an adequate level of protection for personal data,
- The use of Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner, or
- Binding Corporate Rules (BCRs) where relevant.
We also implement appropriate technical and organisational measures to protect your personal data, including:
- Secure servers and encrypted data transmissions,
- Strict access controls and authentication procedures, and
- Ongoing monitoring and regular security assessments.
If you are issued with login credentials (such as a username and password), you are responsible for keeping them confidential and secure.
13. How Can I Access My Personal Data?
You have the right to ask for a copy of any of your personal data held by us (where such data is held). This is known as a "subject access request".
Subject access requests should be made in writing and sent to the contact details shown in Part 15. It is free to make a subject access request; however, if your request is 'manifestly unfounded or excessive' (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding. We will respond to your subject access request within one month of receiving it. In complex cases, it may take up to three months, in which case we will inform you of the delay and explain why. We may ask you to verify your identity and for further details about your request.
14. How Do You Use Cookies?
Our Sites use Cookies to distinguish you from other users of our Sites. This helps us to provide you with a good experience when you browse our Sites and also allows us to improve our Sites. You can find more information about how we use Cookies in our Cookie Policy which is available here.
15. How Do I Contact You?
To contact us about anything to do with this Privacy Notice, your personal data and data protection, including to make a subject access request or to ask us to erase, delete or otherwise dispose of any of your personal data, please use the following details:
- Data Protection Officer: Harry Atkinson
- Email address: harry.atkinson@sensat.co.uk or contact@sensat.co.uk
- Telephone number: +44 (0) 20 3488 2645
- Postal address: 15 Ironmonger Row, London EC1V 3TJ (for the attention of Harry Atkinson or Alex Gest)
16. Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Notice on your first use of our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
This Privacy Notice was last updated in April 2025.